Maggie Braucher
Focusing an artist’s attention on her stunning, true-to-life wedding photos (and helping her take her average booking from $3,000 to $13K)
Visioncasting / Brand Strategy / Brand Design — Charleston, South Carolina
Brand Evolution
Where Maggie Braucher Began…
Before Maggie Braucher was a brand, she was an artist. A true creative in every sense of the word. She did photo styling, graphic design, and all different kinds of photography. It was hard for her to pick a discipline because it felt like she was saying “no” to everything else she was good at and loved. But her talent for weddings kept bringing her more and more clients. She knew she needed a brand and website that reflected her experience, her expertise, and the care she put into every wedding she photographed.
Where Maggie Braucher Is Headed…
Maggie isn’t after any old wedding though. She wants to work with clients who want art for images. She wants to have the freedom to create something unique for every person she works with. So she needed a brand and space on the internet that instantly built trust and created intrigue. Using her images, we made her a brand that insinuated luxury, celebrated connection, and kept her expertise at the forefront. Just like her images, it is real, classic, with a flair for the dramatic.
Brand Keywords
Confident — Effortless — Editorial — European — Bold
Brand Values
Relationships — Client Care — Process
Target Audience
Caroline, 28, lives in Charleston and prioritizes her friends and family above almost anything in life. She credits them as the main characters in her story and absolutely wants them to be a part of her day. Her wedding will not be big but it will be meaningful. She has style and personal taste, but it’s never trendy. She’s classic, influenced by European culture and if she does do anything modern, she puts a traditional spin on it. She’ll have special touches all throughout her day: she finds meaning in everything and finding a photographer to capture that is extremely important to her.
Visual Rationale
High-end but sentimental. Intentional but spontaneous. True-to-life but still otherworldly. These are all words used to describe Maggie’s images so her look needed to fill those big shoes too. Her logo has customized balanced letters, unique to Maggie and helping her stand out. Her brand colors are muted with subtle patterns as pop, letting her images be the true stars of the show.
In Maggie’s words
“Before I even finished working with Lydia, I’d booked a new client at a price 150% higher than my old rates because of the confidence and clarity I gained. I absolutely love my new visual elements and its crazy the amount of value that the strategy contains, even by itself. This new direction has me excited about my business again and has given me the ability to be selective with clients I really want to work with— ultimately preventing burnout. It’s priceless.”
If you’ve made it this deep into our site, you probably already know that collaboration is our favorite. This project was a team effort with the help of Maggie herself on web design, Amber Ladd on web development, and Green Chair Stories on copywriting.
