Strategy & Workshops

Strategy is the heartbeat of what we do. Because at the heartbeat of what you do is why you do it and how you do it. And that’s what makes you different. Our aim is to harness your brand strategy in a tangible way and help you use it to reach your dream clients.

My goal is to help you design a business you can run. Without letting it run you.

Strategy before everything.

My very favorite work isn’t something I can show you. It’s not the typography or the campaigns or the illustrations (though I love all of those, too) — it’s the strategy behind it all. The foundation of your business that we build (or re-build) together.

Sound like what you need? Here’s what that looks like:

Strategic short-term solutions.

As the owner of your business, you carry it all. Everything from serving your customers and clients to calendaring relies on your ability to make the best choices for your company. Growing your brand means getting really clear on how your brand strategy plays into each of these seemingly small choices. Choices that often get made in spare moments with no real strategy behind it.

That’s where I come in.

With me, you’ll get feedback on the things that are hanging over your head right now. Like, pricing feedback, offer creation, or content strategy for the month. With my brain focused primarily on helping your brand strategy meld into every aspect of your business, it’s primed and prepared to help you make strategic decisions, fast.

Leaving you with more bandwidth to tackle your business sweet spots.

Tangible, actionable steps.

You’re building a business that focuses on building client relationships and customer experiences. While you may have a vision for how to get there, I’ll help break it down into steps you can take today to get closer to your goals.

We’ll help you recenter on the things that will move the needle in your business. We’ll discuss revenue goals and the specifics around marketing to the right people in the right way. We’ll even discuss your next strategic hires and who would be a great fit not just for your company, but for your brand.

Visionary growth that lasts.

You’ve hired experts before.

One contractor here, another there. And it’s been great! But it doesn’t feel like a “team”. There’s no connection or consistency between them. Each one stays in their own little lane. Leaving you to figure out how to piece it all together to create the cohesive brand you’d really like to have.

But what you really need is someone who supports your brand like a full-time employee—without the signing bonus and cubicle setup.

I’ll step in as the one who can take the nitty-gritty visionary stuff off your plate, giving you more space and freedom to be the creative visionary that you are.

Expert advice at your fingertips.

With unlimited messaging access to me, you could get results like Maggie, who was able to raise prices 150% after using my strategic direction in her business.

And while my team may be involved in the small details to help you reach your goals, it’ll be my eyes and ears that you’ll have the attention of. You’ll have me by your side, personally and intimately walking you through the aspects of your business that you want the most help with.

Strategy Workshops

Strategy is the core of everything we do. A true brand doesn’t exist without it. We look at who you serve, who you want to serve, and the steps you need to take to work with the people you love. This is great as a prequel to our Visual Brand Identity package or as a standalone.

Investment ranges $2000-$3500+.

- Prep packet with dozens of questions to get you thinking about what makes your business unique
- Two hour virtual or in-person strategy workshop led by Lydia to nail down your brand essence and target audience
- (Optional) 20+ page PDF strategy deck built on the strategy workshop and combined with our research. Including:
  - Foundation Research
  - SWOT Analysis
  - Target Audience Research
  - Brand Keywords
  - You vs. The Competition

Let's Strategize →

1:1 Business Mentoring

Get in-depth feedback on the problems plaguing your brain and business. I zoom into the details with you: the way your business feels to you and how it looks to your potential clients. Then we zoom out together and set goals for where you can go.

Starting at $500/session.

- A pre-call questionnaire to help us make the most of our time together
- A two hour video workshop where we’ll talk through your struggles and make an action plan together
- A recording of our call so that you can reference everything we talked about later on
- Detailed notes, next steps, and resources to help you tackle your big goals
- 30 day email follow up to check in and provide accountability

Apply for a 1:1 Mentoring Spot →

Speaking

I’d love to chat all things branding and small business at your next event.

Investment varies by scope.

- Building a Strong Brand Identity in Five Seps at Photo Booth Expo
- Customizing Any Element on Your Squarespace Site Using Custom CSS and the Inspect Tool at Square Summit
- Elevating your Brand Process (And Booking More High Budget Clients Because of it) at Simply Profitable Designer Summit
- How to Protect your Work/Life Balance and Make Six Figures by Working with One Client at a Time at Step into Clarity Summit
- How to Price your Services Strategically and Authentically at Thrive Summit
- Establishing and Online Presence as an E-commerce biz vs. a Service Biz at Pathway to Profitable Prints
- Integrating Custom CSS into your Shopify Design Process at Amplify Shopify
- Designing a Life you Love with Good Boss
- From $0 To $20k/Mo In Under 4 Years with Six Figure Creative

Book Lydia →

Meet Your Creative Director

Hey, I’m Lydia.

I’ll always be the first to tell you when there’s food in your teeth… or when your business could use a little tweaking to really reach your people.

I ask questions like it’s my job (because it is) that will challenge you and make you reflect on what matters most in your biz. I use the strategic design thinking that I’ve gained from building businesses with brands as the foundations since 2017… and use it to help businesses like you make your business vision a reality.

At my core—I am an action taker. And I bring this gift with me to help my clients take consistent strategic action. I’ll never be content to give you advice and then walk away and “wish you the best”. I’m here to work through the nitty gritty right alongside you, giving you clear action steps for success.

“Working with Lydia was a no-brainer for me. I’ve always appreciated Lydia’s direct and down-to-earth nature, and I couldn’t be more impressed with how she led each our workshops together with confidence and ease. No question or concern was too much, and Lydia made me feel seen and heard in my struggles and questions as a business owner. She was able to cut through the mess and she always had a solution or list of actionable steps to help me reach my goals. I couldn’t be more thankful for her as both a trusted friend and now mentor.”

— AMBER LADD

FAQs

You’ll have access to me 24/7 through Marco Polo, a video messaging app, as well as Basecamp, Telltale’s project management platform. I’ll check it several times a week, and be readily available to walk you through any situation business ownership may throw your way. If you book a package that includes monthly or weekly calls, we’ll create a standing date on our calendars so that we can both plan around our time together.
You’ll walk away with an incredibly detailed gameplan, documented in a Google sheet, and more deliverables can always be added. The biggest goal with these services is to support you in streamlining your company through process, pricing, logistics, operations, marketing, and strategy.
Creative direction and consulting services are intended to be 100% customizable to your company, so if you’d like to add on any design deliverables, let us know what you’re looking for and we’ll get it taken care of.
Definitely. In the early stages of a business, there’s so much to think through, and these services allow you an extra strategic brain in your decision making without having to hire a full-time employee.
Of course!
We’ve worked alongside the full-time Creative Director at a multi-million dollar home building company to help them further align their process, visual brand, website, and marketing materials with their target audience.
We’ve partnered with a six-figure luxury wedding photographer to create an incentive for high-end destination coordinators and their clients through an impeccable welcome process and gifting gameplan (in tandem with our gifting strategist!) for their couples.
We’ve worked with a reputable west coast interior designer in the launch of her custom wallpaper and furniture line to craft a high-touch brand experience for interior designers and clients worldwide.

Reach your goals without outsourcing your vision.

You don’t have to have your eyes on all pieces of your business for it to grow. Hire a creative director to help make your business vision a reality. A team member that will keep your brand represented seamlessly across every touchpoint.

Get customized expertise as often as you need it.

Help Me Reach My Goals →