Paige Weber Photography
Redefining romance with an adventure elopement photographer
Brand Strategy / Visual Identity / Web Design — Denver, Colorado
Brand Evolution
Where Paige Weber Began…
Paige grew up outside. From the time she was a toddler, she spent every weekend camping and exploring with her dad. Her simple, remote lifestyle prompted decades of creativity. Responsibility took her to corporate life, but adventure was literally calling. She started shooting weddings, both intimate and traditional. She itched to get out from behind her desk and knew that if she was going to commit to Paige Weber Photography, it needed to be in the adventure elopement space. So we needed a brand to get her there.
Where Paige Weber Is Headed…
With a newfound passion for running a business she loves, Paige wanted to say goodbye to all things traditional weddings. She wanted to embrace who she was and who she like to serve: people who want to get married in hiking boots. She came to us with a clear vision of what she wanted in a brand. But she didn’t know how. We were a match made in heaven and we had so much fun infusing every piece of her spirit into the visual identity of her brand. Now she’s poised to only attract the exact clients she’s after.
Brand Keywords
Adventurous — Unforgettable — Fun — Free
Target Audience
Allison, 29, is a nurse practitioner at Denver’s largest children’s hospital. She’s independent, extroverted, and dedicated to her job and her people. She fits the Colorado stereotype in the best ways: she loves to hike, travel, do yoga, and visit breweries. She isn’t originally from Colorado, but she feels like she’s living the dream to call it home. She gets her groceries at Trader Joe’s and local farmer’s markets and she buys her clothes almost exclusively from outdoor stores. She cannot resist an invitation for a spontaneous adventure; she’s a yes girl!
Visual Rationale
This visual identity has Paige and Colorado written all over it. From the hand-drawn pattern made from the rivers running throughout Colorado to the compass and sun above the name, we wanted this brand to scream adventure. The bold, sans serif font has customized E’s, forming subtle waves and arrows and flows perfectly with the submarks.
Brand Values
Empowerment — Personality — Celebration
In Paige’s Words
“My favorite part about your work is that the design really stands out in my industry. I haven’t seen any other photographers that have anything even remotely similar. The graphic you made using the map of Colorado rivers does an amazing job at tying my brand all together! ❤️ The dark colors make my colorful work truly stand out.”
If you’ve made it this deep into our site, you probably already know that collaboration is our favorite. This project was a team effort with the help of the Green Chair Stories on copywriting.
