Larsen Photo Co.
Putting adventure at the forefront of an elopement photographer’s brand (and helping her increase her pricing by up to $5,500 per booking)
Brand Design Intensive — Boulder, Colorado
Brand Evolution
Where Larsen Photo Co. Began…
Does too much of a good thing exist? In Nina’s case, yes. She built such a successful business over the course of 10 years, both by word of mouth referrals from extremely happy clients and by using her expert knowledge of SEO. But her family was growing (welcome, baby!) and she wanted to get more specific in what she offered. She was getting so many inquiries that she knew it was time to niche down even further, only accepting elopements within a 2-hour drive of her home in Boulder, CO.
Where Larsen Photo Co. Is Headed…
Nina worked herself into a place where she gets to be picky. That’s the spot every business owner wants to get to. It’s the dream, right? So rather than attracting anyone who wanted to elope in Colorado like she used to, she wanted to focus on a very specific location, on very specific days, with very specific timelines. This new look was taking her solid messaging and copy and bringing it to a place where only her dream clients would inquire. She wanted to keep her calendar full, but only on days of her choosing.
Brand Keywords
Friendly — Confident — Personable — Individualized — Expert
Target Audience
Nicole, 29, loves the mountains. She would spend every weekend hiking at 14er in Colorado if she could. Eloping in CO is a no brainer for her and her partner, Abigail. They both value experiences over things, and will gladly splurge on bougie stuff like an extra nice AirBnB with a hot tub, or a private chef for their elopement dinner. They don’t care about ceremony arches or extravagant florals, not so much.
They connect by traveling and spending time outdoors together, so it's a natural way for them to get married too. They don't like the idea of being the center of attention at a big wedding, and hate the idea of planning out wedding details like party favors and napkin colors. Nicole works in tech and Abigail is a teacher. They shop at REI, and don't mind spending more on quality items whether it's hiking boots or good beer. Colorado 4 Lyfe.
Visual Rationale
Larsen Photo Co. prioritizes a completely individual experience above all else. Every elopement is 100% tailored to the couple. The way the tree fits perfectly into the “A”, symbolizing boldness, confidence, and experience. The “C-o” connection is a hat tip to the attentiveness of Nina for every couple she works with.
Together, these elements exude care for her clients and confidence in her work.
In Nina’s Words
“I booked Telltale Design Co. for a one-day design intensive to get fresh and more cohesive brand materials than what I’d DIY’ed over the years, and Lydia seriously blew me away!
From laying out what to expect before I even booked, to the super detailed questionnaire that had me digging deep into my brand values so that she could make strategic design decisions for my business, to the initial brand direction she presented the morning of the intensive, to the finished materials that included a new logo, secondary logo, brand marks, color palette, font selection, and web direction— every single part of the design intensive made me feel like she truly understood my business and cared as much about my clients as I do myself.
I really appreciate how easy it was to give feedback, both on the initial vision board and the design concepts, and how Lydia knew exactly what to tweak based on my comments to make everything align with my vision. The concept of a one-day design intensive is brilliant, really— I loved knowing that she was only working on my business, so that we could communicate via email throughout the day and quickly work through questions and revisions without dragging it out for weeks.
I can’t recommend this design intensive highly enough for established businesses that already have a solid understanding of their brand identity, but need help communicating that identity better through design!”
