On Brand

Semi-Custom Brand Kits & Website Templates
for the Modern Entrepreneur

Launching September 1

You’re building something amazing—

But that doesn’t mean you have the time (or the budget) for a fully custom, totally-from-scratch brand identity.

On Brand is a collection of semi-custom brand kits and web templates designed for modern entrepreneurs who want to launch quickly, look fabulous, and feel different— in a good way.

Each kit includes a curated visual identity and matching website, named after a powerhouse woman (because duh). Your perfect match is waiting.

Strategic, not stock.

Strategic, not stock.

Building a business on a budget shouldn’t mean compromising or second‑guessing.

On Brand helps you get a brand you actually love—and that works for you— without the full-service price tag or the months-long turnaround.

These semi‑custom kits let you start strong, look polished, and invest in a strategic visual identity that gets you booked by your dream clients. Plus, each kit is inspired by a kickass woman whose energy informs every font, pattern, and pixel.

Say hello to:

☞ a beautiful brand identity designed by a brand strategist (hi, that’s me!)

☞ finally feeling like a trusted CEO instead of scattered DIYer

☞ a clear guide with logos, fonts, and colors so you know exactly how to use your brand

☞ looking like you have your shit together (because you do!)

Say goodbye to:

☞ piecing together random Canva templates that never quite match

☞ cringing when someone asks for your website or social links

☞ losing dream clients to competitors who look more put-together than they actually are

☞ undercharging because your brand doesn’t reflect the value you bring

Your brand should work as hard as you do—and look damn good doing it.

“Telltale makes beautiful branding and web design attainable. Truly, they took a passion project (and messy, inconsistent branding) and created a beautiful design that both amplified our message and appealed to our audience. Lydia equipped us for growth and success, and I am forever grateful.”

— Lindsay Tollefson

What’s included?

Inside each On Brand brand kit, you’ll find:

  • Multifaceted logo system including primary and secondary marks

  • Custom font pairings + brand color palette

  • Simple-but-smart mini brand guide

  • Social launch assets pre-branded to you

  • And if you opt to include the website add-on, you’ll also get:

    • Matching Squarespace template built for clarity & conversion

    • Five key pages designed for storytelling flow

    • Mobile-responsive layout

    • Custom branding applied throughout

    • Training video + 14‑day email support for set-up questions

Other Brand Kits

  • Generic, cookie-cutter designs

  • Limited customization options

  • Often mismatched or low-quality deliverables

  • Best for: hobby projects or placeholder visuals—not businesses serious about growth

On Brand

  • Customizable for your biz

  • Built to grow with you

  • Timeline: 1–2 weeks

  • Under $2,000

  • Best for: entrepreneurs who want a professional brand without the price tag or wait

Custom Branding

  • Fully custom + deeply strategic

  • Hands-on, collaborative process

  • Timeline: 2–4 months

  • $15–20K+ investment

  • Best for: established businesses ready for a complete, tailored brand overhaul

Strategic, not stock.

Strategic, not stock.

Strategic, not stock.

Strategic, not stock.

Shop On Brand

Truth be told: this was supposed to be live by now. But I had some family things come up, and that was more important, so we’re running a little bit behind. Our first four On Brand kits will be live September 1. Sign up below for an early bird discount!

Hiii! Lydia here.

I started Telltale in 2017 and since then, I’ve worked with entrepreneurs, interior designers, photographers, event pros, and other creatives—basically, people who are obsessed with what they do and want their brand to show it.

But here’s the thing—I kept running into business owners who weren’t quite ready for a fully custom brand, but still needed something good. Something beautiful, trustworthy, and strategic to build on as they grew.

On Brand is my answer to that. It’s been a labor of love, created to bridge that gap and make killer branding more accessible—so you can launch confidently, attract the clients you actually want, and feel proud of how your business shows up in the world from day one.

“Lydia and the Telltale team really know what they’re doing! I have an interior design business and also a young family, and they made the process of working together so easy! Having a real brand design has exploded my confidence in presenting myself as a professional.”

— Mikell Rice

FAQs

  • Nope! We’ll handle everything—from dropping your brand name in the logos to exporting final files.

  • Absolutely. In fact, On Brand is a perfect stepping stone toward a bigger brand project down the line.

  • The branding part will work with any website. You’ll get final files in PNG, JPG, and EPS format that any website builder will take.

    If you opt to add a website, you’ll receive a fully customizable Squarespace template—so, it will only work inside of Squarespace.

Did you read all this and decide the full shebang might actually be better for you?

If you’re reading this and realizing, “I actually want someone to build everything for me from scratch,” then our custom branding options might be the better fit.

That’s where we go all in—brand strategy, messaging, full visual identity, and a website that’s built 100% from scratch. It’s deeper, more collaborative, and perfect if you’re ready to make a big splash (and have the timeline + budget for it).

Before you go, grab the free

Guide to Naming Your Business

Packed with tips to help you land on a name that feels right, stands out, and actually lasts.